The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Non-Broadcast / Single
Points: 25.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / Posters - Campaign
Points: 10.0
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen
Category: Gaming / Online gaming
Points: 5.0
Sell Your Car
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Cornering lights
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Volkswagen
Category: Collateral Design / Posters - Campaign
Points: 5.0
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Crossfox. The compact off-road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / Posters - Single
Points: 5.0
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen
Category: Craft / Sound Design
Points: 5.0
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Innovation in Advertising / Single
Points: 5.0
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Sell Your Car
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
EOS
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cornering lights
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Goodbye Citi
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Crossfox. The compact off-road
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Award:
2011 Interactive Merit Award
Points:
5.0