The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen
Category: Collateral Design / Posters - Single
Points: 25.0
Jetta - Memories
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Promos / Television Promo
Points: 15.0
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft / Sound Design
Points: 15.0
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Branded Content / Television
Points: 10.0
Auto Correct
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hands free parking
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
BlueMotion Roulette
Agency: Try/Apt / OSLO
Client: Volkswagen
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Beep-beep
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen
Category: Craft / Animation/Motion Graphics
Points: 5.0
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen
Category: Social Media / Best Use of Social Media
Points: 5.0
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen
Category: Social Media / Best Use of Social Media
Points: 5.0
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
BlueMotion Roulette
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Beep-beep
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fanwagen
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fanwagen
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0