The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Distraction
Agency: AlmapBBDO / Sao Paulo Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Bellies
Agency: Red Urban / Toronto Category: Consumer Television / :20 and Under - Single
Points: 15.0
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Category: Print Craft / Writing - Single or Campaign
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney Category: Radio / Consumer - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Pedro
Agency: DDB Tribal Group / Berlin Category: Consumer Television / 60 Second - Single
Points: 5.0
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf Category: Radio / Consumer - Single
Points: 5.0
Tapemailing
Agency: DDB Tribal Group / Duesseldorf Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles Category: Consumer Television / :30/:25 - Single
Points: 5.0
Impossible view
Agency: Grabarz & Partner / Hamburg Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
There's more out there
Agency: Ogilvy & Mather / Cape Town Category: Collateral / Posters - Campaign
Points: 5.0
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Singular Masterpiece
Category:
Craft / Video / Direction
Award:
2014 Interactive Merit Award
Points:
5.0