The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
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Client
Title
Category
Award
Points
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Sustainability in Design / Single or Campaign
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE
Category: Consumer Television / 60 Second - Single
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Experiential Advertising / Installations
Points: 5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0