The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
mcdonald's
Client
Title
Category
Award
Points
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's
Category: Experiential / Installations
Points: 15.0
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia
Category: Digital Direct Marketing / Mobile
Points: 5.0
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's
Category: Experiential Advertising / Installations
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's
Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Collateral / P.O.P. and In-store - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0