The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Creative Effectiveness
- All
- Creative Effectiveness
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Integrated
- Out of Home
- Social Media
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One Show
Client Rankings
mcdonald's
Client
Title
Category
Award
Points
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films
Client: McDonald's
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00