The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Branded Entertainment
- All
- Branded Entertainment
- Design
- Experiential & Immersive
- Music & Sound Craft
- Out of Home
- Public Relations
- Radio & Audio-First
- Social Media
Award
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Award
Silver Pencil
- All
- Silver Pencil
- Merit
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One Show
Client Rankings
mcdonald's
Client
Title
Category
Award
Points
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Music Videos
Points: 21.00