The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
michelob ultra
Client
Title
Category
Award
Points
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Interactive & Mobile Craft
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Music & Sound Craft
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Radio & Audio-First
Points: 90.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Full Length Video / Single
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Sound
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Radio & Audio
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Custom Content
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Radio & Audio for Good
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Branded Entertainment
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Design
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential & Immersive for Good
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Billboards & Transit / Series
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Newspaper / Series
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Radio & Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Radio & Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Branded Entertainment
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Creative Use of Data
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Design for Good
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Audio Craft / Sound
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology / AI
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation in Music & Sound Craft
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential / Brand Installations
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Branded Entertainment for Good
Points: 3.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Drama
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Popular Culture Impact
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Brand Partnerships
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Real-Time Data
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Creative Use of Data
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Immersive Spaces
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA
Category: Film & Video for Good
Points: 3.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev + LANDIA
Client: MICHELOB ULTRA MÉXICO
Category: Use of Humor
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Use of Media in Film
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Integrated / Omnichannel
Points: 3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Music & Sound Craft
Award:
2024 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Technology
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Sound
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Radio & Audio
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Custom Content
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Design
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Audio
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Creative Use of Data
Award:
2024 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Design for Good
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Audio Craft / Sound
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology / AI
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation in Music & Sound Craft
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential / Brand Installations
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Use of Drama
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Real-Time Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Dynamic Data Visualization
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Use of Humor
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Integrated / Omnichannel
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
