The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam
Client: Nike
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Nike iD
Agency: Critical Mass / AB
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Nike Paralympics - Wheelchair Parking Bay
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Nike Paralympics - "Wheelchair Parking Bay"
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - Wheelchair Parking Bay
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - "Wheelchair Parking Bay"
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Category:
Banners / Banner - Single
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
