The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
What If
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 15.0
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Blackboard and Shoes-Red
Agency: JWT Shanghai / Shanghai
Client: Nike
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Nike Skateboarding
Agency: odopod / San Francisco
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike Cycling
Agency: odopod / San Francisco
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 5.0
Apparel
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Nike ID
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 5.0
Nike Women
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 5.0
Distort
Agency: Ogilvy & Mather Advertising Taiwan / Taipei
Client: Nike
Category: Outdoor / Outdoor: Single
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Outdoor / Outdoor: Single
Points: 5.0
Nike Gridrion
Agency: R/GA / New York
Client: Nike
Category: Brand Gaming / Brand Gaming - Websites
Points: 5.0
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
CHBL*3
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Art of Speed
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Conqueror
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2005 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Blackboard and Shoes-Red
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2005 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Conqueror
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Skateboarding
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Cycling
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Apparel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike ID
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Women
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Distort
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Conqueror
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Gridrion
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0