The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike
Category: Branding / Rebranding
Points: 50.0
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike
Category: Feature Length / Non-Fiction / Documentary
Points: 25.0
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike
Category: Branding / Rebranding
Points: 25.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London
Client: Nike
Category: Cinema Advertising
Points: 25.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike
Category: Online Films & Video / Long Form - Single
Points: 25.0
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike
Category: Craft - Editing / Single
Points: 25.0
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike
Category: Innovation in Branded Entertainment
Points: 15.0
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client: Nike
Category: Craft - Sound Design / Single
Points: 15.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike
Category: Branded Social Post / Campaign
Points: 15.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Innovation in Film / Television / Cinema
Points: 10.0
Breaking2
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Experiential / Events & Competitions
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Craft / Art Direction - Campaign
Points: 2.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Branding / Logo
Points: 2.0
Brasileiragem Visual Identity
Agency: Wieden+Kennedy / Sao Paulo
Client: Nike
Category: Branding / Identity System
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Branding / Brand Installations
Points: 2.0
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike
Category: Typography / Typeface Design
Points: 2.0
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike
Category: Promotional / Posters - Extended Series
Points: 2.0
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Innovation in Interactive / Experiential
Points: 2.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breaking2
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Brasileiragem Visual Identity
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Award:
2018 Design Merit Award
Points:
2.0