The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
pedigree
Client
Title
Category
Award
Points
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Cultural Driver for Good
Points: 9.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Social Media for Good
Points: 9.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo + Surreal Hotel Arts / Sao Paulo
Client: Mars
Category: Direct Marketing for Good
Points: 3.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Experiential & Immersive for Good
Points: 3.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Merit Award
Points:
3.00