The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
samsung
Client
Title
Category
Award
Points
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 10.0
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Charge
Agency: CHI & Partners / London
Client: Samsung
Category: Video Craft / Direction
Points: 5.0
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand
Category: E-Publication Ads / Single
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand
Category: Outdoor / Digital / Electronic
Points: 5.0
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung
Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here: MagnaCartaHolyGrail
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Charge
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Award:
2014 Advertising Merit Award
Points:
5.0