The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
samsung
Client
Title
Category
Award
Points
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: CSR - Use of Technology / Use of Technology
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Digital / Mobile
Points: 15.0
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung
Category: CSR - Data Visualization / Data Visualization
Points: 10.0
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung
Category: Craft - Direction / Direction
Points: 10.0
Turn The Bezel
Agency: R/GA / New York
Client: Samsung
Category: Craft - Direction / Direction
Points: 5.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Try on a Six
Agency: R/GA / New York
Client: Samsung
Category: Consumer - Websites / Durable Goods
Points: 5.0
Try on a Six
Agency: R/GA / New York
Client: Samsung
Category: Innovation - Websites / Websites
Points: 5.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi
Client: Samsung
Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Mobile / Utility
Points: 5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
The Last Wish
Category:
CSR - Data Visualization / Data Visualization
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
We Are Greater Than I
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Samsung
Title:
The Way You Are
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0