The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
samsung
Client
Title
Category
Award
Points
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Co-Promotions
Points: 25.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming / Branded Games
Points: 25.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming
Points: 25.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung
Category: Out of Home / Single
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 15.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung
Category: Visual & Audio Craft / Visual Effects
Points: 10.0
Galaxy Graffiti
Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver
Client: Samsung Electronics
Category: Immersive Spaces
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Television & VOD / Short Form - Single
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Single
Points: 10.0
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland
Category: Mobile Apps
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Games / Digital & Physical
Points: 2.0
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd.
Category: Multi-Country or Global / Consumer / Brand
Points: 2.0
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland
Category: UX / UI / Interface Design
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung
Category: Out of Home / Brand Installations
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London
Client: Samsung
Category: Out of Home / Billboards & Transit
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung
Category: Targeted Video / Location-Specific Video
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Digital & Online / Websites & Mobile
Points: 2.0
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America
Category: Digital & Online / Websites & Mobile
Points: 2.0
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam
Client: Samsung Electronics Co. Ltd.
Category: Digital & Online / Social Media Post - Single
Points: 2.0
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America
Category: Craft / Use of Technology
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Digital / Web & Mobile
Points: 2.0
Silent Whistle
Agency: Leo Burnett / Sydney
Client: Samsung
Category: Digital / Use of Technology
Points: 2.0
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung
Category: Innovation in Health & Wellness
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Innovation in Health & Wellness
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Pre-Roll - Single
Points: 2.0
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung
Category: Applications
Points: 2.0
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland
Category: Applications
Points: 2.0
Silent Whistle
Agency: Leo Burnett / Sydney
Client: Samsung
Category: Physical Product & Mobile Integration
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung
Category: Experiential & Installations / Brand Installations
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Samsung Electronics
Title:
Galaxy Graffiti
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Mobile Apps
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Multi-Country or Global / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
UX / UI / Interface Design
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Targeted Video / Location-Specific Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Samsung
Title:
Silent Whistle
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0