The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
unilever
Client
Title
Category
Award
Points
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online / Short Form Videos
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever
Category: Craft - Cinematography / Cinematography
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Physical Product / Physical Product
Points: 5.0
Dove - Self Conscious
Agency: Ogilvy & Mather / London + Gramercy Park Studios / London
Client: Unilever
Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Physical Product / Physical Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove - Self Conscious
Category:
CSR - Public Awareness - Campaign / Public Awareness - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0