The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
volkswagen ag
Client
Title
Category
Award
Points
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Environmental Design / Environmental Design: Signage
Points: 15.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Baby
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Wee
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Baby
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Outdoor / Outdoor: Single
Points: 5.0
Wading depth
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Outdoor / Outdoor: Single
Points: 5.0
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen AG
Title:
Bookmark
Category:
Environmental Design / Environmental Design: Signage
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Baby
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Wee
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Windup Car
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Baby
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0