The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
volkswagen
Client
Title
Category
Award
Points
Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 10.0
Transparent Factory Folder
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
ESP
Agency: BMP DDB / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Features
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Passat W8
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Radio VW
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
ESP
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Lamppost
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Trolley
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 5.0
Hurry
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Admission, Confession, Hurry
Agency: BMP DDB / London
Client: Volkswagen
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Monte seu Gol
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Transparent Factory Folder
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Features
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Passat W8
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Radio VW
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
ESP
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Lamppost
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Trolley
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hurry
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0