The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
volkswagen
Client
Title
Category
Award
Points
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen
Category: Ambient / Live Events
Points: 15.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client: Volkswagen
Category: Online / Short Form - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen
Category: Publishing / Magazine - Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Campaign
Points: 5.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Alien
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0