The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
xbox
Client
Title
Category
Award
Points
Halo 3 Sonic Vault
Agency: AKQA / London
Client: Xbox
Category: Mobile Advertising / Single
Points: 15.0
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox
Category: Microsites / Product-Specific Subsites
Points: 10.0
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Client:
Xbox
Title:
Halo 3 Sonic Vault
Category:
Mobile Advertising / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0