The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
PepsiCo
Client
Title
Category
Award
Points
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Integrated Campaign
Points: 45.00
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Triangle Tracker
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Triangle Tracker
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo
Category: Digital & Online / Gaming
Points: 3.00
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade
Category: Multicultural Impact
Points: 3.00
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo
Category: Popular Culture Impact
Points: 3.00
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners
Category: Video Content / Series
Points: 3.00
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi
Category: Full Length Video / Single
Points: 3.00
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix
Category: Brand Partnerships
Points: 1.50
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Doritos
Title:
Triangle Tracker
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Cheetos
Title:
Hands-free
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Doritos
Title:
Triangle Tracker
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Gatorade
Title:
Love Means Everything
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00