The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
kraft heinz
Client
Title
Category
Award
Points
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Newspaper / Series
Points: 45.00
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company
Category: Social Video / Over 15 Seconds
Points: 21.00
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.00
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products & Apparel
Points: 3.00
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup
Category: Physical Products & Apparel
Points: 3.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Newspaper / Single
Points: 3.00
The Heinzjack
Agency: FP7 McCann / Dubai + VUZ / Dubai
Client: Heinz Arabia
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz
Category: Experiential & Installations / Brand Installations
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.00
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.00
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.00
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company
Category: Brand-Side Initiated & Originated Projects
Points: 3.00
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Single
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00