The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Italy

Client

Title

Category

Award

Points

Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience Points: 15.0
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile Points: 5.0
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture Points: 5.0
Workers Agency: J Walter Thompson Italy / Milan Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites Points: 5.0
Reverse Test Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single Points: 5.0
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single Points: 5.0
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital Points: 5.0
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 5.0
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality Points: 5.0

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

2016 UX / UI Silver Pencil

15.0

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

2016 UX / UI Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

2016 UX / UI Merit Award

5.0

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

2016 Responsive Environments Merit Award

5.0

Samsung Electronics Italia Spa

Workers

Consumer - Magazine / Full Page or Spread - Single

2016 Print & Outdoor Merit Award

5.0

Procter & Gamble

Always BackMeApp

Craft - App Design / App Design

2016 Mobile Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

2016 Mobile Merit Award

5.0

Fondazione Exodus

Reverse Test

Non-Profit - Television / Television (Any Length) - Single

2016 Film Merit Award

5.0

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

2016 Film Merit Award

5.0

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

2016 Direct Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Merit Award

5.0

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Merit Award

5.0

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

2016 Cross-Platform Merit Award

5.0

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