The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Italy
Client
Title
Category
Award
Points
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Craft / Use of Technology
Points: 45.00
The Suitcase
Agency: DDB Group Italy / Milan
Client: IKEA
Category: Brand Installations
Points: 9.00
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / In-Person Events
Points: 9.00
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + LePub / Amsterdam + Division
Client: Heineken
Category: Physical Products
Points: 5.25
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc.
Category: Social Media Post / Series
Points: 3.00
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Out of Home / Brand Installations
Points: 3.00
The B A.I. S
Agency: TBWA\Milan + WIRED / Milan
Client: Wired
Category: Popular Culture Impact
Points: 3.00
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / Brand Installations
Points: 3.00
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation
Category: Games / Gaming
Points: 1.50
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken
Category: Integrated Campaign
Points: 0.75
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + LePub / Amsterdam + Division
Client: Heineken
Category: Integrated Campaign
Points: 0.75
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken
Category: Television & VOD / Over 60 Seconds - Single
Points: 0.75
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken
Category: Metaverse
Points: 0.75
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
5.25
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Prime Video
Title:
Staraoke
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.00
Client:
Wired
Title:
The B A.I. S
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Lavazza Foundation
Title:
Deforestation Field
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
1.50
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
0.75
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
0.75
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
0.75