The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Branding / Booklet/Brochure
Points: 15.0
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Websites & Microsites / Durable Goods
Points: 15.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Points: 15.0
Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / E-Commerce
Points: 15.0
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Craft / Interface Design
Points: 10.0
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Advertising / Campaign
Points: 10.0
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society
Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
Fashion Award
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites & Microsites / Durable Goods
Points: 10.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB
Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Male Monument
Agency: CP+B / Gothenburg
Client: Philips
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Live the language
Agency: Camp David Film / Stockholm
Client: EF International Language Centers
Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
The Xide Mood
Agency: Akestam Holst / 10387
Client: Carlsberg
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Up For Grabs
Agency: CP+B / Gothenburg
Client: Scandinavian Airlines (SAS)
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe
Category: Craft / Interface Design
Points: 5.0
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society
Category: Craft / Interface Design
Points: 5.0
Sea Weather (Site)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society
Category: Craft / Interface Design
Points: 5.0
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects
Category: Branding / Annual Report
Points: 5.0
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm
Client: Amnesty International
Category: Branding / Booklet/Brochure
Points: 5.0
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store
Category: Package Design / Campaign
Points: 5.0
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden
Category: Out Of Home / Single
Points: 5.0
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro
Category: Out Of Home / Single
Points: 5.0
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro
Category: Trade / Full Page or Spread - Single
Points: 5.0
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Innovation in Advertising / Single
Points: 5.0
The Human Jukebox
Agency: Akestam Holst / 10387
Client: Pause Home Entertainment
Category: Innovation in Advertising / Single
Points: 5.0
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm
Category: Innovation in Advertising / Campaign
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Innovation in Advertising / Campaign
Points: 5.0
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television
Category: Websites & Microsites / Services
Points: 5.0
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Experiential Advertising / Single
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe
Category: Websites & Microsites / Consumer Goods
Points: 5.0
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match
Category: Websites & Microsites / Consumer Goods
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe
Category: Websites & Microsites / Corporate Website
Points: 5.0
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / E-Commerce
Points: 5.0
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
Male Monument
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Homemade is best
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Ericsson
Title:
Big Cheer
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Fun Theory Award – The Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
EF International Language Centers
Title:
Live the language
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
The Xide Mood
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Kondis - The App
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Scandinavian Airlines (SAS)
Title:
Up For Grabs
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (Site)
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Award:
2011 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA Catalogue
Category:
Consumer Television / Over :30 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Homemade is best
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
The Human Jukebox
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
