The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Websites / Branded Games
Points: 25.0
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Consumer - Online / Short Form Videos
Points: 25.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa
Category: CSR - Advertising / Advertising
Points: 15.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance
Category: CSR - Mobile / Mobile
Points: 15.0
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm
Category: Innovation - Advertising / Advertising
Points: 10.0
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 10.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Consumer - Other Branded Content / Live Events
Points: 10.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 10.0
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm
Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Applications & Sites / Applications & Sites
Points: 5.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Singing Sailor
Agency: Akestam Holst / Stockholm
Client: The Swedish Peace and Arbitration Society
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Corporate Communications / Corporate Communications
Points: 5.0
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm
Client: Hemnet
Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme
Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M
Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
The Train Brain
Agency: Kärnhuset / Stockholm
Client: Stockholmståg
Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 5.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme
Category: Consumer - Online / Short Form Videos
Points: 5.0
Earth 2045
Agency: M&C Saatchi / Stockholm
Client: SPP
Category: CSR - Advertising / Advertising
Points: 5.0
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M
Category: CSR - Advertising / Advertising
Points: 5.0
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum
Category: Consumer - Publication Design / Book Cover Design
Points: 5.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
Look Who's Driving
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
IF Insurance
Title:
The Slow Down GPS
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Swedish Peace and Arbitration Society
Title:
Singing Sailor
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Hemnet
Title:
The House of Clicks
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
H&M
Title:
Close The Loop
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Stockholmståg
Title:
The Train Brain
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
SPP
Title:
Earth 2045
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
H&M
Title:
Close The Loop
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0