The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
japan
Client
Title
Category
Award
Points
Tokyo-Berlin Berlin-Tokyo Exhibition
Agency: good design company co., inc. / Tokyo
Client: MORI Art Museum
Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 25.0
Her Past
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Council
Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Points: 25.0
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: ART TOWER MITO
Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 15.0
Pig mug
Agency: Hakuhodo Inc. / Tokyo
Client: Franc franc
Category: Package Design / Single
Points: 15.0
TAKEO PAPER SHOW [Aoyama Silver Fries]
Agency: HAKUHODO Inc. / TOKYO
Client: Takeo Company Limited
Category: Environmental Design / Single
Points: 15.0
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc.
Category: Web Sites / Business to Business
Points: 15.0
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd.
Category: Collateral Design / Self-Promotion - Single Only
Points: 15.0
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS
Category: Publication Design / Book Design
Points: 15.0
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana
Category: Package Design / Single
Points: 10.0
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Hakuhodo & Hakuhodo DY media partners Recruit 2007
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Category: Web Sites / Promotional Advertising
Points: 5.0
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 5.0
Shiroganeya
Agency: 7779 / Tokyo
Client: Hoshino resort
Category: Web Sites / Business to Consumer
Points: 5.0
Causing fashion
Agency: RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client: TAKISADA-NAGOYA CO,.LTD.
Category: Web Sites / Business to Consumer
Points: 5.0
Shibaura Island
Agency: Dentsu Inc. / Tokyo
Client: Mitsui Fudosan Co., Ltd.
Category: Web Sites / Business to Consumer
Points: 5.0
The Sneezer Unbelievable
Agency: Dentsu Inc. / Tokyo
Client: Fumakilla Co., Ltd.
Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
The World's Smallest Weapon of Mass Destruction
Agency: DENTSU INC. Tokyo / Tokyo
Client: World Swim for Malaria
Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
Shiseido uno
Agency: Dentsu / Tokyo
Client: Shiseido
Category: Web Sites / Promotional Advertising
Points: 5.0
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors
Category: Web Sites / Promotional Advertising
Points: 5.0
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd.
Category: Web Sites / Promotional Advertising
Points: 5.0
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan)
Category: Web Sites / Promotional Advertising
Points: 5.0
BEYES EDIT STORE
Agency: 777interactive / Tokyo
Client: Sony Family Club Inc.
Category: Web Sites / E-Commerce
Points: 5.0
SHU AKASHI
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: SHU AKASHI
Category: Web Sites / Self-Promotion
Points: 5.0
Bascule Inc.
Agency: Bascule Inc. / Minato-ku
Client: Bascule Inc.
Category: Web Sites / Self-Promotion
Points: 5.0
Where is W?
Agency: DENTSU WEST JAPAN INC. / HIROSHIMA
Client: UI-Bellmony
Category: Viral and Email / Promotional Advertising
Points: 5.0
9-Hour Gesture
Agency: Dentsu / Tokyo
Client: Bascule Inc.
Category: New Media Innovation & Development / Banners
Points: 5.0
Dentsu Creative School
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC.
Category: New Media Innovation & Development / Web Sites
Points: 5.0
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual
Category: Collateral Design / Self-Promotion - Single Only
Points: 5.0
goo"Fill the city with questions!" Project
Agency: ground / Tokyo
Client: NTT-Resonant Inc.
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
I am fresh.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Covered with Fur
Agency: HAKUHODO inc. / SHIBAURA 3-CHOME
Client: UPLINK
Category: Package Design / Single
Points: 5.0
Invitation to the Humanities
Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO
Client: The University of Tokyo
Category: Package Design / Campaign
Points: 5.0
Japanese locally produced wine
Agency: Tokyu Agency Inc. / Tokyo
Client: Mercian
Category: Package Design / Campaign
Points: 5.0
giraffe
Agency: Dynamite Brothers Syndicate / Tokyo
Client: Park Project Inc.
Category: Package Design / Campaign
Points: 5.0
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO
Category: Collateral Design / Posters: Single
Points: 5.0
2005 NEW YEARS SALE
Agency: PENGUIN GRAPHICS / Hiroshima
Client: EVE GROUP CO., LTD.
Category: Collateral Design / Posters: Single
Points: 5.0
MIWA LOCK POSTER
Agency: E.Co.,Ltd. / Tokyo
Client: MIWA LOCK Co.,Ltd
Category: Collateral Design / Posters: Campaign
Points: 5.0
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc.
Category: Collateral Design / Self-Promotion - Single Only
Points: 5.0
Kururinpa
Agency: DENTSU INC. Tokyo / Tokyo
Client: National Federation of UNESCO Associations in Japan
Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 5.0
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons
Agency: DENTSU INC. Tokyo / Tokyo
Client: Ascot Corporation
Category: Environmental Design / Campaign
Points: 5.0
MEDITERRASSE
Agency: Graphics & Designing Inc. / Tokyo
Client: WORLD Co.,Ltd.
Category: Environmental Design / Campaign
Points: 5.0
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO
Category: Environmental Design / Campaign
Points: 5.0
TOTO Toilet Paper Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD.
Category: Publication Design / Book Design
Points: 5.0
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS
Category: Publication Design / Book Design
Points: 5.0
Taiji Matsue CC / gazetteer
Agency: FLAME, inc. / tokyo
Client: Daiwa Radiator Factory Co., Ltd.
Category: Publication Design / Book Design
Points: 5.0
Eau Termale Avenue 2006 Calendar
Agency: DENTSU INC. Tokyo / Tokyo
Client: Pierre Fabre Japon Co.,Ltd
Category: Direct Mail / Single
Points: 5.0
MAGNUM Autumn/Winter 2005
Agency: FLAME, inc. / tokyo
Client: MAGNUM INC.
Category: Direct Mail / Single
Points: 5.0
goo "Fill the city with questions!" Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: NTT-Resonant Inc.
Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Points: 5.0
Client:
MORI Art Museum
Title:
Tokyo-Berlin Berlin-Tokyo Exhibition
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Japan Advertising Council
Title:
Her Past
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
ART TOWER MITO
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Franc franc
Title:
Pig mug
Category:
Package Design / Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Takeo Company Limited
Title:
TAKEO PAPER SHOW [Aoyama Silver Fries]
Category:
Environmental Design / Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Hifana
Title:
Hifana: Channel H DVD Packaging
Category:
Package Design / Single
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
TAKISADA-NAGOYA CO,.LTD.
Title:
Causing fashion
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Mitsui Fudosan Co., Ltd.
Title:
Shibaura Island
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Fumakilla Co., Ltd.
Title:
The Sneezer Unbelievable
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
World Swim for Malaria
Title:
The World's Smallest Weapon of Mass Destruction
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Sony Family Club Inc.
Title:
BEYES EDIT STORE
Category:
Web Sites / E-Commerce
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
SHU AKASHI
Title:
SHU AKASHI
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Bascule Inc.
Title:
Bascule Inc.
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
UI-Bellmony
Title:
Where is W?
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Bascule Inc.
Title:
9-Hour Gesture
Category:
New Media Innovation & Development / Banners
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
DENTSU INC.
Title:
Dentsu Creative School
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2006 Design Merit Award
Points:
5.0
Client:
NTT-Resonant Inc.
Title:
goo"Fill the city with questions!" Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
HAMAMOTO
Title:
I am fresh.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
UPLINK
Title:
Covered with Fur
Category:
Package Design / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
The University of Tokyo
Title:
Invitation to the Humanities
Category:
Package Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Mercian
Title:
Japanese locally produced wine
Category:
Package Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Park Project Inc.
Title:
giraffe
Category:
Package Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
HAMAMOTO
Title:
Nice to meat you.
Category:
Collateral Design / Posters: Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
EVE GROUP CO., LTD.
Title:
2005 NEW YEARS SALE
Category:
Collateral Design / Posters: Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
MIWA LOCK Co.,Ltd
Title:
MIWA LOCK POSTER
Category:
Collateral Design / Posters: Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2006 Design Merit Award
Points:
5.0
Client:
National Federation of UNESCO Associations in Japan
Title:
Kururinpa
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Ascot Corporation
Title:
Memories of Mt. Takao and Cherry Blossoms of the Four Seasons
Category:
Environmental Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
WORLD Co.,Ltd.
Title:
MEDITERRASSE
Category:
Environmental Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Organaizing Comittee for the Exhibition BAUHAUS DESSAU: MIKIYA TAKIMOTO
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Environmental Design / Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
TOTO LTD.
Title:
TOTO Toilet Paper Book
Category:
Publication Design / Book Design
Award:
2006 Design Merit Award
Points:
5.0
Client:
PIE BOOKS
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Publication Design / Book Design
Award:
2006 Design Merit Award
Points:
5.0
Client:
Daiwa Radiator Factory Co., Ltd.
Title:
Taiji Matsue CC / gazetteer
Category:
Publication Design / Book Design
Award:
2006 Design Merit Award
Points:
5.0
Client:
Pierre Fabre Japon Co.,Ltd
Title:
Eau Termale Avenue 2006 Calendar
Category:
Direct Mail / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
MAGNUM INC.
Title:
MAGNUM Autumn/Winter 2005
Category:
Direct Mail / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
NTT-Resonant Inc.
Title:
goo "Fill the city with questions!" Project
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
