The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Tham Khai Meng
Client
Title
Category
Award
Points
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Innovation in Radio / Radio
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Mobile Applications/Sites / Social Networks/Community
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Single
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Video / Video
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Other Digital Solutions
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Non-Broadcast / Online
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Experiential Advertising / Installations
Points: 25.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Innovation in Outdoor / Outdoor
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Mobile / Branded Content
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Collateral Design / Outdoor - Series
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Online Films & Video / Short Form - Single
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Online Films & Video / Long Form - Single
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio Craft / Scriptwriting
Points: 15.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Product Design / Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Package Design / Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Campaign
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Craft / Technique / Best Direction
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Outdoor / Billboards and Transit - Single
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Outdoor / Outdoor Installations and Ambient - Campaign
Points: 15.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Gaming / Branded Content
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Innovation in Outdoor / Outdoor
Points: 15.0
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio / Consumer - Single
Points: 15.0
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio Craft / Music and/or Sound Design
Points: 15.0
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Documentaries / Television
Points: 10.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Film / Branded Content
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Online Films & Video / Long Form - Single
Points: 10.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Craft / Technique / Best Animation
Points: 10.0
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Digital Direct Marketing / Mobile
Points: 10.0
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel
Category: Collateral / Posters - Single
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Public Service / Political - Video / Non-Broadcast
Points: 10.0
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 10.0
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile / Branded Content
Points: 5.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio / Public Service - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
British Airways
Title:
Magic of Flying
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
HOT WHEELS SAFARI SERIES
Category:
Collateral / Posters - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
