The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mike Smith
Client
Title
Category
Award
Points
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Radio / Campaign
Points: 25.0
Hotel Bar
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Outdoor Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Experiential Advertising / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Environmental Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York
Client: HBO
Category: Websites & Microsites / Services
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Branded Content / Campaign
Points: 25.0
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life
Category: Branded Content
Points: 21.0
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life
Category: Brand Partnerships
Points: 21.0
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe
Category: Brand Transformation / Single
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Broadcast Design / Campaign
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York
Client: HBO
Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
Exchange Student
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Out Of Home/Outdoor / Single
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love
Category: Outdoor / Outdoor - Single
Points: 15.0
Voyeur
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
The Affair
Agency: BBDO / New York
Client: HBO
Category: Online Films And Video / Long Form - Single
Points: 10.0
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Outdoor / Outdoor - Single
Points: 5.0
DeThroned
Agency: BBDO / New York
Client: HBO/Game of Thrones
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Pack Your HBO
Agency: BBDO / New York
Client: HBO
Category: Mobile Applications/Sites / Services
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Lumps of Coal
Agency: BBDO / New York
Client: FedEx
Category: Trade / Full Page or Spread - Single
Points: 5.0
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / 60 Second - Single
Points: 5.0
Nursery
Agency: Fallon / Minneapolis
Client: Citibank
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Briefcase
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis
Client: Citibank
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Candidates Affair
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Experiential / Events
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Craft / Technique / Best Direction
Points: 5.0
Amazon Theater Player
Agency: Fallon / Minneapolis
Client: Amazon.com
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 5.0
Living Richly Book
Agency: Fallon / Minneapolis
Client: Citibank
Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Dreams
Agency: Euro RSCG 4D Interactive / London
Client: Diesel
Category: Web Sites / Business to Consumer
Points: 5.0
The Offer
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Art Heist
Agency: BBDO / New York
Client: HBO
Category: Online Films And Video / Long Form - Single
Points: 5.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Award:
2023 Health & Wellness Silver Pencil
Points:
21.0
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
OnHealth.com
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO/Game of Thrones
Title:
DeThroned
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Vet/Nursery/Nail Salon
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Amazon.com
Title:
Amazon Theater Player
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Citibank
Title:
Living Richly Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
