The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mike Smith
Client
Title
Category
Award
Points
Hotel Bar
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Radio / Campaign
Points: 25.0
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe
Category: Brand Transformation / Single
Points: 15.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Tough Guy
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 5.0
Cock Fight
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 5.0
Underdog
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / 60 Second - Single
Points: 5.0
Enchanted Forest
Agency: BBDO / New York
Client: FedEx
Category: Broadcast Design / Animation
Points: 5.0
Pack Your HBO
Agency: BBDO / New York
Client: HBO
Category: Mobile Applications/Sites / Services
Points: 5.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Award:
2012 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Merit Award
Points:
5.0