The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Tom Gurgel
Client
Title
Category
Award
Points
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: AI Integration in New Products
Points: 45.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Innovation / New Ideas in IP & Product Design
Points: 21.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Creative Use of Data
Points: 9.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Integration of AI
Points: 9.0
Eurofarma
Agency: Ogilvy Health / New York
Client: Baby Minder
Category: Innovation in AI
Points: 3.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Craft / Use of Technology - AI
Points: 3.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Creative Use of Data
Points: 3.0
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Innovation / New Ideas in Pharma
Points: 3.0
Client:
Eurofarma
Title:
Baby Minder
Category:
AI Integration in New Products
Award:
2026 IP & Product Design Gold Pencil
Points:
45.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Innovation / New Ideas in IP & Product Design
Award:
2026 IP & Product Design Silver Pencil
Points:
21.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Bronze Pencil
Points:
9.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Integration of AI
Award:
2026 Pharma Bronze Pencil
Points:
9.0
Client:
Baby Minder
Title:
Eurofarma
Category:
Innovation in AI
Award:
2026 Creative Use of AI Merit Award
Points:
3.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Craft / Use of Technology - AI
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Creative Use of Data
Award:
2026 Pharma Merit Award
Points:
3.0
Client:
Eurofarma
Title:
Baby Minder
Category:
Products
Award:
2026 Pharma Merit Award
Points:
3.0