The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mark Taylor
Client
Title
Category
Award
Points
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Microsites / Business to Consumer
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 10.0
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Cinema or Non-Broadcast / Single
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Nokia N81 9-Steps
Agency: Ogilvy Singapore / Singapore
Client: Nokia
Category: Brand Gaming / Mobile
Points: 5.0
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 5.0
Subservient Chicken/Friendster
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Beyond the Banner
Points: 5.0
King/Brooke Romance
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Online Branded Content / Business to Consumer
Points: 5.0
Small Space- Victory Lap
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Brawny Academy Website
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny
Category: Microsites / Business to Consumer
Points: 5.0
Small Space- Parallel Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 5.0
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 5.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light
Category: Experiences / Outdoor Spaces
Points: 5.0
What Happens Here, Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Wake Up with the King: Bed, Curtain, Dog
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Single
Points: 5.0
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Presidential Visit
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Nokia N81 9-Steps
Category:
Brand Gaming / Mobile
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Subservient Chicken/Friendster
Category:
Beyond the Banner
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
King/Brooke Romance
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Small Space- Victory Lap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy Website
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Small Space- Parallel Park
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
Category:
Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Las Vegas Convention and Visitors Authority
Title:
What Happens Here, Stays Here
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Wake Up with the King: Bed, Curtain, Dog
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Florida Department of Health
Title:
Presidential Visit
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0
