The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Peter Souter
Client
Title
Category
Award
Points
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Glass
Agency: Abbott Mead Vickers.BBDO / London
Client: Campbell
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
E=IQ2
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
Pie Chart
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Missing Piece
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Campbell
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
White Lines
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
E=IQ2
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Pie Chart
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Dreamer
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Merit Award
Points:
5.0