The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Peter Nicholson
Client
Title
Category
Award
Points
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed
Category: Public Service / Radio - Campaign
Points: 5.0
Urn
Agency: JWT New York / New York
Client: Kraft Foods
Category: Consumer Television / 60 Second - Single
Points: 5.0
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's
Category: Television / Reality/Unscripted Series
Points: 5.0
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's
Category: Branded Applications / Branded applications
Points: 5.0
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Merit Award
Points:
5.0