The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Jamie Rutherford
Client
Title
Category
Award
Points
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Penta Pencil
Points: 150.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Best of Creative Use of Technology
Points: 90.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Technology as a Creative Tool
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Film
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Film
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Real-Time Data
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Craft / Sound
Points: 9.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 9.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 9.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Digital Design
Points: 9.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Data Visualization / Static or Dynamic
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Art Direction
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in IP & Product Design
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in IP & Product Design
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology / AI
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Innovation in Music & Sound Craft
Points: 3.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Full Length Video / Single
Points: 3.0
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Award:
2025 Penta Pencil Penta Pencil
Points:
150.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Points:
90.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Dynamic Data Visualization
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Experiential & Immersive
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Digital Design
Award:
2025 Design Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation in Music & Sound Craft
Award:
2025 Music & Sound Craft Merit Award
Points:
3.0