The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Emma Bayfield
Client
Title
Category
Award
Points
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 21.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.0
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 3.0
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Active Engagement / Call to Action
Points: 3.0
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Innovation / Use of Media in Social Media
Points: 3.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Public Relations Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Out of Home Merit Award
Points:
3.0
Client:
IKEA
Title:
U up?
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.0
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.0