The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Debbi Vandeven
Client
Title
Category
Award
Points
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's
Category: Penta Pencil
Points: 150.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Pharma
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX / In-Person
Points: 9.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Products & Apparel
Points: 9.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Customer Experience / CX / In-Person
Points: 9.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Service Design / Customer Experience (CX)
Points: 9.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Cross-Channel UX / UI / Digital / Physical
Points: 3.0
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Newspaper / Series
Points: 3.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Sustainable Development Goals
Points: 3.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Brand Voice
Points: 3.0
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign
Category: Billboards & Transit / Single
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Sound Design
Points: 3.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Direction / Single
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX
Points: 3.0
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign
Category: Direct Marketing
Points: 3.0
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel
Category: Branded Virtual Goods
Points: 3.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Experiential / Customer Experience / CX
Points: 3.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Out of Home / P.O.P. & In-Store
Points: 3.0
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Editorial / Digital Publications
Points: 3.0
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Print & Promotional Gold Pencil
Points:
45.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.0
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Award:
2023 Music & Sound Craft Merit Award
Points:
3.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.0
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Award:
2023 Design Merit Award
Points:
3.0