The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
William Niño
Client
Title
Category
Award
Points
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Execution in Direct Marketing
Points: 9.0
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 9.0
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Experiential Radio & Audio
Points: 3.0
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Use of Media in Technology
Points: 3.0
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 3.0
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.0
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.0
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.0
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.0
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.0
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
I See Coke
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.0
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.0