The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Shohei Hashimoto
Client
Title
Category
Award
Points
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Products for Good
Points: 9.0
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Design for Good
Points: 3.0
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Products
Points: 3.0
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc.
Category: Innovation / Execution in Health & Wellness
Points: 3.0
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products for Good
Award:
2026 IP & Product Design Bronze Pencil
Points:
9.0
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Design for Good
Award:
2026 Design & Branding Merit Award
Points:
3.0
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products
Award:
2026 Health & Wellness Merit Award
Points:
3.0