The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Lindsay Reed
Client
Title
Category
Award
Points
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0