The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Cross-Platform
- Film
- Interactive
Award
-
Award
All
- All
- Gold Pencil
- Silver Pencil
- Merit
Client
Title
Category
Award
Points

Rocket Car
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Points: 25.0


ESPN Takeover
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0


Whale
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Points: 5.0


Fresher Collection
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0


Checkmate
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single
Points: 5.0


Make A Smellmitment
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0


Nature Adventure
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
Points: 5.0


Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0

Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0

Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0

Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
