The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Marty Hoefkes

Client

Title

Category

Award

Points

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience Points: 15.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions Points: 10.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing Points: 2.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 2.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 2.0

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

2020 Digital Craft Gold Pencil

75.0

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

2020 Health, Wellness & Pharma Gold Pencil

75.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

2020 Digital Craft Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Utility

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

2020 Interactive & Online Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

2020 IP & Products Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

2020 Experiential & Immersive Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

2020 Interactive & Online Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

2020 Digital Craft Silver Pencil

15.0

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Google AI / Canadian Down Syndrome

Project Understood

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

Google AI / Canadian Down Syndrome

Project Understood

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Merit Award

2.0

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