The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Year

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  2016

• 2016

2016

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• Branded Entertainment
• Cross-Platform
• Film

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Award

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• Silver Pencil
• Merit

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Year

2016

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  2016

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One Show
Creative Rankings

 

Erika Madison

Wieden+Kennedy

Client

Title

Category

Award

Points

ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television Points: 15.0

Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single Points: 5.0

Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0

Client:
Old Spice

Title:
ESPN Takeover

Category:
Consumer - Broadcast & Film / Branded Television

Award:
2016 Branded Entertainment Silver Pencil

Points:
15.0

Client:
Old Spice

Title:
Checkmate

Category:
Consumer - Television / 30 Second - Single

Award:
2016 Film Merit Award

Points:
5.0

Client:
Old Spice

Title:
Make A Smellmitment

Category:
Consumer - Integrated Branding / Integrated Branding

Award:
2016 Cross-Platform Merit Award

Points:
5.0