The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Bryan Buckley

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single Points: 15.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: People / Quality Education Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Influencer Marketing / Multi-Channel Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Craft - Direction / Single Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building Points: 2.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging Points: 2.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online-only Video / Single

2020 Interactive & Online Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

2020 Direct Marketing Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Social Post / Single

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Brand Voice

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

People / Quality Education

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Generation Lockdown

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

March For Our Lives

Generation Lockdown

Influencer Marketing / Multi-Channel

2020 Social Media Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

March For Our Lives

Generation Lockdown

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

March For Our Lives

Generation Lockdown

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

March For Our Lives

Generation Lockdown

Events & Experiential

2020 Public Relations Merit Award

2.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

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