The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Tom Kuntz
Client
Title
Category
Award
Points
Cable Effects
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Online Films & Video / Short Form - Single
Points: 10.0
Underdog
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / 60 Second - Single
Points: 5.0
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / 60 Second - Single
Points: 5.0
Stray Animal
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Dog Collar
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Non-Broadcast / Online
Points: 5.0
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Bundaberg Rum
Title:
Clear Character
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0