WHAT IS THE ONE SHOW
The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
ENTER NOW. CHANGE YOUR DESTINY.
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PAST WINNERS
Year
#
One Show
Creative Rankings
Jim Gunshanon
Client
Title
Category
Award
Points
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
WHAT'S IN A NAME?
The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".
After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.
2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.
Previous Year's Info: