The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


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Client

Title

Category

Award

Points

Happy Festive Season Calendar Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN Client: Pro- Helvetia ( Swiss Arts Council) Category: Direct Mail / Direct Mail: Single Points: 25.0
Supermarket, Grapes, Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Points: 15.0
Keep Your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral Points: 15.0
Pier Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 10.0
Keep your Distance Agency: The Dukes of Urbino.Com / Global Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 10.0
Corners Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign Points: 5.0
Feed the Animals Agency: TBWA\Hunt Lascaris / Johannesburg Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 5.0
Surf, Pier, Snow Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Points: 5.0
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Stanley Packaging Agency: Hornall Anderson Design Works, Inc. / Seattle Client: PMI Category: Package Design / Commercial Product Packaging Points: 5.0
Pot - close up, Mushroom, Palm, Sprout Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign Points: 5.0
Classifieds Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single Points: 5.0
Smudged Writing Agency: TBWA Hunt Lascaris / Johannesburg Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single Points: 5.0
Battery Included, Pre-Shrunk, Tougher, Titanic Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign Points: 5.0
Ice Cream, School Photo, Comic Book Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Points: 5.0
Grapes Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Graveyard" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign Points: 5.0
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding Points: 5.0
Stamp Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 5.0
Prison Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Hay Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single Points: 5.0
Fish Eagle "A Different Perspective" Agency: FCB South Africa Cape Town / Cape Town Client: Flight of the Fish Eagle Brandy Category: Brand and Corporate Identity / Booklet/Brochure Points: 5.0
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign Points: 5.0
Bridge, Hay, Rowers Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign Points: 5.0
Force Agency: Lowe Bull / Johannesburg Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0

Pro- Helvetia ( Swiss Arts Council)

Happy Festive Season Calendar

Direct Mail / Direct Mail: Single

2004 Design Gold Pencil

25.0

American Legacy Foundation

Supermarket, Grapes, Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2004 Advertising Silver Pencil

15.0

Department of Transport

Keep Your Distance

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

2004 Design Silver Pencil

15.0

American Legacy Foundation

Pier

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Bronze Pencil

10.0

Department of Transport

Keep your Distance

Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Bronze Pencil

10.0

Bostik - Prestik

Corners

Collateral Advertising / Collateral Posters: Single

2004 Advertising Merit Award

5.0

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

2004 Design Merit Award

5.0

Johannesburg Zoo

Feed the Animals

Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Merit Award

5.0

American Legacy Foundation

Surf, Pier, Snow

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2004 Advertising Merit Award

5.0

ESPN The Magazine

What Color Do You Bleed

Collateral Advertising / Collateral Posters: Single

2004 Advertising Merit Award

5.0

PMI

Stanley Packaging

Package Design / Commercial Product Packaging

2004 Design Merit Award

5.0

Paton Fertilizers

Pot - close up, Mushroom, Palm, Sprout

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

2004 Advertising Merit Award

5.0

Audi of America, Inc.

Classifieds

Newspaper / Newspaper Over 600 Lines: Single

2004 Advertising Merit Award

5.0

Lefthander.com - Website

Smudged Writing

Newspaper / Newspaper Over 600 Lines: Single

2004 Advertising Merit Award

5.0

DaimlerChrysler Smart

Battery Included, Pre-Shrunk, Tougher, Titanic

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

2004 Advertising Merit Award

5.0

American Legacy Foundation

Ice Cream, School Photo, Comic Book

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2004 Advertising Merit Award

5.0

American Legacy Foundation

Grapes

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Merit Award

5.0

Napster

Graveyard"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2004 Advertising Merit Award

5.0

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

2004 Advertising Merit Award

5.0

Kevin's Kustom Tatoos

Stamp

Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Merit Award

5.0

American Legacy Foundation

Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Merit Award

5.0

Audi of America, Inc.

Hay

Collateral Design / Point-of-Purchase and In-Store: Single

2004 Design Merit Award

5.0

Flight of the Fish Eagle Brandy

Fish Eagle "A Different Perspective"

Brand and Corporate Identity / Booklet/Brochure

2004 Design Merit Award

5.0

ESPN The Magazine

What Color Do You Bleed

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2004 Advertising Merit Award

5.0

Audi of America, Inc.

Bridge, Hay, Rowers

Collateral Design / Point-of-Purchase and In-Store: Campaign

2004 Design Merit Award

5.0

People Opposing Women Abuse

Force

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2004 Advertising Merit Award

5.0

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