Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

#

One Show
Creative Rankings

 


Doug Schiff

Ogilvy Beijing

Client

Title

Category

Award

Points

Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games Points: 10.0
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single Points: 5.0
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign Points: 5.0
"Fill The Sky" Fireworks iPhone App Agency: Ogilvy Beijing / Beijing Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion Points: 5.0
Keep Your Kitchen Fresh Agency: Ogilvy Beijing / Beijing Client: BSH Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Disposable Forest Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Keep Your Kitchen Fresh Agency: Ogilvy Beijing / Beijing Client: BSH Category: Collateral / Posters - Campaign Points: 5.0
Disposable Forest Integrated Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Innovation in Advertising / Campaign Points: 5.0
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming Points: 5.0
Disposable Forest Integrated Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign Points: 5.0

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

2011 Branded Entertainment Bronze Pencil

10.0

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

2011 Advertising Merit Award

5.0

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

2011 Design Merit Award

5.0

Ogilvy

"Fill The Sky" Fireworks iPhone App

Mobile Applications/Sites / Self-Promotion

2011 Interactive Merit Award

5.0

BSH

Keep Your Kitchen Fresh

Magazine / Full Page or Spread - Campaign

2011 Advertising Merit Award

5.0

Greenpeace

Disposable Forest

Integrated Branding / Integrated Branding Campaign - 360

2011 Interactive Merit Award

5.0

BSH

Keep Your Kitchen Fresh

Collateral / Posters - Campaign

2011 Advertising Merit Award

5.0

Greenpeace

Disposable Forest Integrated Campaign

Innovation in Advertising / Campaign

2011 Advertising Merit Award

5.0

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

2011 Branded Entertainment Merit Award

5.0

Greenpeace

Disposable Forest Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2011 Advertising Merit Award

5.0


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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