The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Andy Laugenour
Client
Title
Category
Award
Points
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0