The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Marcelo Nogueira
Client
Title
Category
Award
Points
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Advertising / Advertising
Points: 10.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Move Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
Rubberman
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas
Category: Craft - Art Direction / Art Direction
Points: 5.0
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho
Category: Non-Profit - Collateral / Collateral
Points: 5.0
ACC Bus Back
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas
Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 5.0
4 Zone
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Broke Up
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Grandma
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Move Out
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
São Paulo Alpargatas
Title:
Rubberman
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Save the Animals
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Broke Up
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0